Tuesday, 3 April 2012

Smartphone App 'Immaculart' Kick-Starts Global Recovery

[Still trying my hand at those tabloid headlines - expecting a call from Murdoch any day]

So I posed a question in my last blog post:

What class of product generates value from thin air?

Well, with no further ado, the answer I had in mind was...


Not everyone likes art, I know.  But a lot - I'd say most - do. And the beauty of art (beyond the aesthetic kind) is that it can be owned at effectively zero cost.  It can be enjoyed without being consumed, appreciated without depreciating. It is an asset.  I'm not saying that if you are silly enough to buy a painting of a dot for ten grand that you'll ever recoup your outlay.  But if you discover a piece you really like and you're willing to pay a couple of hundred quid for it, then you can pretty much guarantee that there are a thousand other people out there that would do likewise.

And it is this ability to be both consumer product and asset at the same time that makes it a very useful tool for redistributing wealth in a socially ethical way (unlike, for instance, the insane notion of a lottery!! - sorry pet hate).

Of course many artists face difficultly in getting their art seen by those thousands who might appreciate it. So a few months back, when I had my epiphany, I began work on a little project. And at long last it takes its first tentative steps into the real world.

The project is called: immaculart.

It's an art gallery. For your phone.

It's an app where you can browse and buy real art by real artists.  And, also, for a more passive experience, you can allow the app to change your wallpaper periodically to a great piece of art from our collection.

Right now, it's just in a pilot phase, but it's live and you can try it out - only on Android at the moment I'm afraid.  But if it goes well, it will be made available on other platforms and more features are in the pipeline.

So, if you like art, do download the app, give it a try and let me know your thoughts (or any problems).  Or if know an artist, tell them to get in touch.  This is a way of them getting their work out to the world.

Contact me on paul.newell@immaculart.com or any of my other email addresses :)

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